---
title: Getting Non-Local Customers To Your Salon
description: Learn why an effective website gives your hair and beauty salon a better online presence to attract non-local regular customers, tourists, bridal parties to you
image: https://blog.digitalsalongroup.com/hubfs/Stock%20images/getting_non-local_customers_to_your_hair_beauty_salon_with_strong_online_presence_website_from_beutifi.jpeg
---
[](http://digitalsalongroup.com)
- [Sign Up](https://beutifi.com/signup)
- [Log In](https://beutifi.com/signin)
[](https://cta-redirect.hubspot.com/cta/redirect/2460166/e70930f9-2289-4f61-a222-8ea0d869aa31)
## Getting Non-Local Customers To Your Salon
Posted by [Digital Salon Group](https://blog.digitalsalongroup.com/author/digital-salon-group) | 15 December, 2017 | [benefits of a salon website](https://blog.digitalsalongroup.com/tag/benefits-of-a-salon-website)
# How Salons Can Grow Their Customer Base Online Beyond Their Local Community
You might have bagged your trusty regulars' business for life, but is your salon cashing in on the lucrative non-local customer? Loyal customers in your locality are the bread and butter of salon business, but to stay growing and successful, you need to tap into the off-peak, once-off and non-local customer base as well.
Ireland has:
- 8 million tourists per year
- A booming wedding trade
- An urban sprawl that causes whole families to relocate
These are your potential new and passing customer base, and you need to let them know you are ready to help them with their hair and beauty needs. So how do you get this non-local population to engage, trust and book with your salon?
The non-local customer is almost certainly going to find out about you and your salon online. According to a study carried out by Nielsen [detailed in this blog](http://www.webyhub.com/local-listing.html), 85% of customers searching for a business in a locality do so online. Of this more transient, passing clientele, most are likely to be looking for you on their mobile phone.
That means you [must be out there, online](https://blog.digitalsalongroup.com/top-5-reasons-for-a-salon-website/), in order to be found. Make sure all your salon information online is up to date, consistent and accurate to be sure that you are ranking where you should when your out-of-towner is searching for a service that you provide.
[Your salon website](https://blog.digitalsalongroup.com/the-first-5-things-you-need-on-your-salon-website) needs to be well-thought-out and optimised for search so that your SEO ranking is high when your non-local customers search for 'hair salon, your town'. And when they do find your website, don't lose out by forgetting to ensure it is mobile optimised.
An out-of-towner might be more swayed than your local customers by positive reviews; they don't have time to try out various services in the area and have no local knowledge to explore and get word-of-mouth referrals. They will often rely on independent reviews and rankings on Google to find what they feel is the most trustworthy salon. Get as many positive reviews as you can on your own website, and incentivise happy customers to post reviews on as many review sites as you can.
Be specific in targeting your non-local audience. Who are they and why are the likely to be passing through your area? Are you in the vicinity of a popular wedding location or a tourist attraction? Or are you in a busy town and in stiff competition with a number of other salons with similar services?
Find out what your unique offering is for your out of town customers and make your business as attractive to their needs online as possible. This could be with special 'first time' offers, express services for those who are time-short or a dedicated weddings page for [bridal services](https://blog.beutifi.com/here-comes-the-bride-getting-those-wedding-day-bookings-with-a-strong-online-presence)on your website, all supported by plenty of marketing across your social media accounts.
Don't wrap them up in the same marketing that you have for your local customers; give them some targeted, specific love and see how you can earn the business of the non-local ahead of your competitors.
If you haven’t put your hair and beauty salon or your stylist services online with a website, and are still [relying on Facebook](https://blog.digitalsalongroup.com/the-top-5-reasons-a-website-is-better-than-a-facebook-page-for-your-salon), it’s time to change your approach. Relying on traditional word of mouth or social media ‘Likes’ will only keep hold of regular customers, but that huge market of once-offs such as tourists, bridal parties and new potential clients looking for a local service online will pass you by for one simple reason: they never knew you existed.
Building and maintaining a website and online presence doesn’t have to cost you that much in terms of money or effort. It’s actually [more affordable than you think](https://blog.digitalsalongroup.com/the-fast-and-affordable-alternative-to-a-costly-salon-website).
Get [FREE Your Web Audit](https://blog.digitalsalongroup.com/landing-page-web-audit) and find out the steps you need to take to start driving more customers through your doors.
TAGS [benefits of a salon website](https://blog.digitalsalongroup.com/tag/benefits-of-a-salon-website), [get your salon online](https://blog.digitalsalongroup.com/tag/get-your-salon-online), [get your salon found online](https://blog.digitalsalongroup.com/tag/get-your-salon-found-online), [affordable effective salon website](https://blog.digitalsalongroup.com/tag/affordable-effective-salon-website), [attracting online customers](https://blog.digitalsalongroup.com/tag/attracting-online-customers), [expanding salon client base](https://blog.digitalsalongroup.com/tag/expanding-salon-client-base)
[Previous Post](https://blog.digitalsalongroup.com/how-to-stand-out-from-the-crowd-with-your-hair-beauty-salon)
[Next Post](https://blog.digitalsalongroup.com/how-website-visitors-become-visitors-to-your-salon)
[](https://cta-redirect.hubspot.com/cta/redirect/2460166/655047a2-f98b-42cd-8156-97ecc6e3091d)
### Recent Posts
#### RELATED BLOGS
[](https://blog.digitalsalongroup.com/learn-5-benefits-of-creating-a-low-cost-website-for-your-salon-)
POSTED BY [Digital Salon Group](https://blog.digitalsalongroup.com/author/digital-salon-group) | 18 January, 2019
[Learn 5 benefits of creating a low-cost website for your Salon.](https://blog.digitalsalongroup.com/learn-5-benefits-of-creating-a-low-cost-website-for-your-salon-)
Did you know that 85% of consumers use the internet to find a local business?
[](https://blog.digitalsalongroup.com/the-quick-way-to-cut-your-salons-client-admin)
POSTED BY [Digital Salon Group](https://blog.digitalsalongroup.com/author/digital-salon-group) | 9 March, 2018
[The Quick Way to Cut Your Salon’s Client Admin](https://blog.digitalsalongroup.com/the-quick-way-to-cut-your-salons-client-admin)
CUTTING ADMIN in a busy salon Salon owners have a lot on their plates. Not only are they busy doing all the work they love (hair, nails, beauty treatments, spa services, etc), they also have to do a lot of the stuff they don’t necessarily love, such as all the admin work that goes into running a successful hair and beauty salon. It’s all about customer service, new client acquisition and client retention, and the admin that goes into that has become a major part of the job.
[](https://blog.digitalsalongroup.com/why-your-salon-website-doesnt-have-to-cost-the-earth)
POSTED BY [Digital Salon Group](https://blog.digitalsalongroup.com/author/digital-salon-group) | 2 March, 2018
[Why Your Salon Website Doesn’t Have to Cost the Earth](https://blog.digitalsalongroup.com/why-your-salon-website-doesnt-have-to-cost-the-earth)
The Cost of Going Online For Salons To put it simply, in order to stay ahead of the competition, your hair and beauty salon needs a website. It’s got to look great, be user-friendly, easy to manage, functional, full of beautiful images that reflect your aesthetic…and as you continue listing your wants, you probably also see the costs going ever upward. However, this doesn’t have to be the case. The thing to remember is that in today's world of "everything Internet" it is far easier than you might imagine to create an affordable salon website.
#### ABOUT DIGITAL SALON GROUP
The team at [Digital Salon Group](https://digitalsalongroup.com) have a unique set of experience in travel technology and from international beauty companies such as L'Oreal. We are passionate about revolutionising the hair and beauty sector and bringing it in line with what is happening in other industries.
Learn More
#### Information
- [About Us](https://digitalsalongroup.com/#about)
- [Contact Us](https://digitalsalongroup.com/#contact)
- [Privacy Policy](https://#)
- [Terms & Conditions](https://#)
#### SERVICES
- [Special Offers](https://#)
- [Gallery](https://#)
- [List Your Business](https://https://digitalsalongroup.com/#contact)
#### FIND US ON
-
-
-
-
-
© DIGITALSALONGROUP.com
