Did you know that 85% of consumers use the internet to find a local business?

The Cost of Going Online For Salons To put it simply, in order to stay ahead of the competition, your hair and beauty salon needs a website. It’s got to look great, be user-friendly, easy to manage, functional, full of beautiful images that reflect your aesthetic…and as you continue listing your wants, you probably also see the costs going ever upward. However, this doesn’t have to be the case. The thing to remember is that in today's world of "everything Internet" it is far easier than you might imagine to create an affordable salon website.

What Salon Owners Need To Know About Facebook's Algorithm Change If your hair and beauty salon in Ireland relies on a Facebook business page for its online presence, you may have looked on with concern at the news that the social media giant has changed how its newsfeed will work. And with good cause. Posts from businesses will no longer enjoy the prominence they previously had, meaning they are less likely to be seen, and your salon is less likely to be found by online visitors. Here, we outline how these changes can affect your business, and what you can do about it. (Spoiler alert: You should focus on getting a dedicated website for your salon, but we will get to that).

How TO Ensure People Know About Your Salon and Your Offers Owning and operating a hair and beauty salon means wearing many different hats. Obviously, you have to know what you are doing in terms of hair, skin and overall beauty, and need to stay up to date with trends. But then there is the business side of the role. You have to rely on excellent staff, you need to think about the look and appeal of your salon, you need to keep an eye on inventory and products, and you need to consider how to bring in new clients.

How Salons Can Grow Their Customer Base Online Beyond Their Local Community You might have bagged your trusty regulars' business for life, but is your salon cashing in on the lucrative non-local customer? Loyal customers in your locality are the bread and butter of salon business, but to stay growing and successful, you need to tap into the off-peak, once-off and non-local customer base as well.

Salon Customer's Online To Real World Offline Thousands of likes on Facebook? Check. Slick new web offering? Check. Great conversion rate to real life customers from your online community? Ehhh... If you haven't yet mastered the art of turning clicks into bookings, here are four ways you can start turning your website visitors into salon visitors. (If you still don’t have a website for your hair and beauty salon or your stylist business, check this out).

Costing a Salon Website Effectively It's the one business decision you know is essential but have been putting off for some time: you need a salon website and you need it now. If lack of time, high costs and spurious technical know-how has had you burying your head in the sand over getting your hair and beauty salon online, there is a solution out there to help. You've managed to get by without a dedicated website for this long, but your Facebook page only does so much, and the rise of the millennial spend and an increasing trend for home treatments over salon services means that not being online is a death knell for the local salon.

A Salon Guide To A Web Presence Today’s consumers are going online to find the information they need, and it’s no different when it comes to hair and beauty salons. The days of flicking through a directory are over, as people want to find the right salon for them quickly and easily, on their laptop at home or on their lunch break, or on their mobile while out and about. That means it is vital for your salon to have a strong online presence, to be listed as a business that can cater for a potential client’s needs, and to be found in those online searches the modern consumer makes.

Taking Wedding Bookings Online A Guide FOr Salon Owners The wedding business can be a tough nut to crack, but once you do, it is the gift that keeps on giving. A happy bride who gives top-class referrals for hair, nail and beauty treatments is one of the best ways that you can recruit more and more wedding business, but did you know that your salon website is your number one tool for cashing in on wedding belles?