Do Salons Customers Really Book Via Your Website? If you are still on the fence about getting a website with online booking for your hair and beauty salon, you need to stop for a moment and consider the amazing benefits it offers. It’s not just you and your staff whose lives will suddenly become easier; your existing clients will also benefit from it, and you will see more new customers flock to you, because your website will make your business easier to find, easier to read about, and easier to arrange an appointment with.

The Cost of Going Online For Salons To put it simply, in order to stay ahead of the competition, your hair and beauty salon needs a website. It’s got to look great, be user-friendly, easy to manage, functional, full of beautiful images that reflect your aesthetic…and as you continue listing your wants, you probably also see the costs going ever upward. However, this doesn’t have to be the case. The thing to remember is that in today's world of "everything Internet" it is far easier than you might imagine to create an affordable salon website.

What Salon Owners Need To Know About Facebook's Algorithm Change If your hair and beauty salon in Ireland relies on a Facebook business page for its online presence, you may have looked on with concern at the news that the social media giant has changed how its newsfeed will work. And with good cause. Posts from businesses will no longer enjoy the prominence they previously had, meaning they are less likely to be seen, and your salon is less likely to be found by online visitors. Here, we outline how these changes can affect your business, and what you can do about it. (Spoiler alert: You should focus on getting a dedicated website for your salon, but we will get to that).

HOW CAN YOUR CUSTOMER BOOK WITH YOUR SALON QUICKER? If you ask any salon owner what the best things about having their own dedicated website are, chances are the ability to take instant online bookings is going to be one of the biggest benefits they mention. If you think having a website that not only increases your online presence and brings your services to as many people as possible, but also enables you to handle client appointments quickly and easily, is too costly, too complex to use, and not really an ideal fit for you, you would be incorrect on all counts.

How TO Ensure People Know About Your Salon and Your Offers Owning and operating a hair and beauty salon means wearing many different hats. Obviously, you have to know what you are doing in terms of hair, skin and overall beauty, and need to stay up to date with trends. But then there is the business side of the role. You have to rely on excellent staff, you need to think about the look and appeal of your salon, you need to keep an eye on inventory and products, and you need to consider how to bring in new clients.

MetroSexual Marketing For Traditional Salon Owners Klaxon! There's a new(ish), lucrative customer in town and you're not on his radar. The rise and rise of the metrosexual is pretty well documented and isn't slowing down anytime soon. The major cosmetic brands are onto it with new launches aimed specifically at the male market, but what have you been actively doing to entice this new customer with buckets of disposable income into your salon? Thought so. Here are five ways to get the modern man interested in your business (and booking a treatment, pronto).

Your Digital Flagpole - A Salon Website A website is the 21st Century version of the barber's pole or salon sign that makes your business visible to millions. So why isn't your salon online? Not having your business online in its own capacity is like hiding your shop front behind a big, black screen. The world wide web is most commonly the first place people go to find all manner of products and services today, and the hair and beauty salon business is no different. Getting local, out-of-town, bridal or new businessall relies on your giant barber pole being visible to all - and by that, we mean having your own website.

What To Do When Social Media Isn't Cutting It For Salons Any Longer Are you relying on social media platforms to manage all of your online messaging and to attract customers? If so, we have some bad news for you: it's not enough. Here's why your ‘social media only’ strategy is bad for business.

But I'm a Salon Business - Why Does A WebSite Drive Customers? We don't mean to alarm you, but if you still don't have a website, your salon has no future. Sound harsh? Well, here are some facts for you, straight up: Millennials spend at least 4.5 hours per day online (and we think that's a pretty conservative figure!) 85% of customers use the internet to find a local business (according to Nielsen) 88% of consumers consult online reviews before they purchase local services (BrightLocal , Local Consumer Review Survey 2014)