But I'm a Salon Business - Why Does A WebSite Drive Customers?
We don't mean to alarm you, but if you still don't have a website, your salon has no future. Sound harsh? Well, here are some facts for you, straight up:
- Millennials spend at least 4.5 hours per day online (and we think that's a pretty conservative figure!)
- 85% of customers use the internet to find a local business (according to Nielsen)
- 88% of consumers consult online reviews before they purchase local services (BrightLocal , Local Consumer Review Survey 2014)
Still think you can afford to NOT have a company website? Not being online with your business today is like having no shop front, no treatment list for your customers to browse, and effectively, no receptionist standing at your front desk. You wouldn't do this in your salon, so why make it so hard for customers to find you online, where 85% of people start their search? You really do need a website!
Whether your potential customer is simply looking for a service like yours, or has gone online to find your specific salon (according to ComScore, the number one reason for doing an online search is to find the location for a ‘known’ business), drawing a blank online is a terrible first impression and is undoubtedly costing you business.
Levels of trust and credibility for your salon go down drastically if you don't show up online. Having your own website makes it easier for other websites to include you in their listings too. If a non-local customer decides to pick its services by reviewing Yelp, or similar sites, a link back to your location, contact details and treatment menu will up your chances of getting a booking.
Besides, if you aren't up to date enough to have a website in this day and age, what kind of hair treatment or nails can your customer expect to leave your salon with?
Getting online doesn't have to mean investing thousands in expensive software, spending months getting lost down rabbit holes of tech-speak or taking on an extra burden of workload you can't afford. If you get the right support for your web needs, your input can stay right in your comfort zone: in the creative, strategic, brand-focused elements that you already deal with in your day to day, while you can leave the experts to deal with HTML, technical blips and complex marketing campaigns.
We can get your salon website up and running from as little as €25 per month, and can include ongoing maintenance, support and marketing help. Don't waste any more time - if you're not online, you're not in the game – so get your web presence audited, so you can keep your business plan for the future.