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POSTED BY Digital Salon Group | 12 January, 2018
How Your Website Can Become the Most Valuable Team Member at Your Salon
How To Make Your Website Your Best Sales Person Your salon has many team members who all work together to draw in clients – but your most valuable member may not be who you think! While your stylists, receptionist, managers, and other team members are working hard all day long, there’s one thing that never stops promoting your name. If you guessed it’s your website, you’re correct. If you don’t have a website, here’s why you really need one!
POSTED BY Digital Salon Group | 9 January, 2018
The Emergence of The Metrosexual and How To Bring Them To Your Salon Door
MetroSexual Marketing For Traditional Salon Owners Klaxon! There's a new(ish), lucrative customer in town and you're not on his radar. The rise and rise of the metrosexual is pretty well documented and isn't slowing down anytime soon. The major cosmetic brands are onto it with new launches aimed specifically at the male market, but what have you been actively doing to entice this new customer with buckets of disposable income into your salon? Thought so. Here are five ways to get the modern man interested in your business (and booking a treatment, pronto).
POSTED BY Digital Salon Group | 5 January, 2018
Your Website: The Salon Sign or Barber Pole You Can See From Anywhere In The World
Your Digital Flagpole - A Salon Website A website is the 21st Century version of the barber's pole or salon sign that makes your business visible to millions. So why isn't your salon online? Not having your business online in its own capacity is like hiding your shop front behind a big, black screen. The world wide web is most commonly the first place people go to find all manner of products and services today, and the hair and beauty salon business is no different. Getting local, out-of-town, bridal or new businessall relies on your giant barber pole being visible to all - and by that, we mean having your own website.
POSTED BY Digital Salon Group | 2 January, 2018
The Limitations of Social Media For Your Salon Business
What To Do When Social Media Isn't Cutting It For Salons Any Longer   Are you relying on social media platforms to manage all of your online messaging and to attract customers? If so, we have some bad news for you: it's not enough. Here's why your ‘social media only’ strategy is bad for business.
POSTED BY Digital Salon Group | 26 December, 2017
No Salon Website? No Salon Future
But I'm a Salon Business - Why Does A WebSite Drive Customers? We don't mean to alarm you, but if you still don't have a website, your salon has no future. Sound harsh? Well, here are some facts for you, straight up: Millennials spend at least 4.5 hours per day online (and we think that's a pretty conservative figure!) 85% of customers use the internet to find a local business (according to Nielsen) 88% of consumers consult online reviews before they purchase local services (BrightLocal , Local Consumer Review Survey 2014)
POSTED BY Digital Salon Group | 22 December, 2017
How To Stand Out From The Crowd With Your Hair & Beauty Salon
Standing Out As Salon With An Effective Website In a crowded market packed with stiff competition, you need your hair and beauty salon to jump out and shout: book your treatment here! But how can you stand out from the crowd? Here are four places to start.
POSTED BY Digital Salon Group | 15 December, 2017
Getting Non-Local Customers To Your Salon
How Salons Can Grow Their Customer Base Online Beyond Their Local Community You might have bagged your trusty regulars' business for life, but is your salon cashing in on the lucrative non-local customer? Loyal customers in your locality are the bread and butter of salon business, but to stay growing and successful, you need to tap into the off-peak, once-off and non-local customer base as well.
POSTED BY Digital Salon Group | 5 December, 2017
5 Reasons Salons Don’t Have a Website (And How To Fix That Problem)
A Salon Guide To A Web Presence Today’s consumers are going online to find the information they need, and it’s no different when it comes to hair and beauty salons. The days of flicking through a directory are over, as people want to find the right salon for them quickly and easily, on their laptop at home or on their lunch break, or on their mobile while out and about. That means it is vital for your salon to have a strong online presence, to be listed as a business that can cater for a potential client’s needs, and to be found in those online searches the modern consumer makes.
POSTED BY Digital Salon Group | 24 November, 2017
The Fringe Benefits of Getting Your Hair & Beauty Salon Online
What Else Will A Website Bring My Salon Stop wondering if you need a website for your hair salon, and start thinking about when you're going to start mopping up all of these fringe benefits (see what we did there?).
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