---
title: The Fringe Benefits of Getting Your Hair & Beauty Salon Online
description: Discover the benefits of having an effective website for your hair and beauty salon with stronger online presence and how BEUTiFi make it easy and affordable
image: https://blog.digitalsalongroup.com/hubfs/Stock%20images/fringe_benefits_of_having_your_hair_beauty_salon_online_with_strong_website_presence_to_get_found_beutifi.jpeg
---
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## The Fringe Benefits of Getting Your Hair & Beauty Salon Online
Posted by [Digital Salon Group](https://blog.digitalsalongroup.com/author/digital-salon-group) | 24 November, 2017 | [benefits of a salon website](https://blog.digitalsalongroup.com/tag/benefits-of-a-salon-website)
# What Else Will A Website Bring My Salon
Stop wondering *if* you need a website for your hair salon, and start thinking about *when* you're going to start mopping up all of these fringe benefits (see what we did there?).
1. **Be Found**
So you have the best hair and beauty salon to be found for miles around? Congratulations. But how, exactly, do you hope to be found? According to the latest stats from a BIA/Kelsey study, 97% of people searching for a local business do so online. Of them, 98% of searchers hit up a business they find on page one of their search page. [Having your own website](https://blog.digitalsalongroup.com/top-5-reasons-for-a-salon-website/) that is well-informed and frequently updated is the only way these online searchers are going to become your customers.
1. **Have Kudos**
Put simply, your reputation matters. Whether your potential customer is searching for salon services in your locality, or you’re lucky enough to have someone searching specifically for your business, turning up on page four with only a Facebook presence to your name is simply not going to cut it. Today's customer has high expectations and if they quickly determine that you don't have your own website, while your competition is turning up on page one with theirs, they will instinctively assume the *other* salon is the more reputable one.
1. **Tell Your Story**
[Bump your salon's visibility](https://blog.digitalsalongroup.com/5-things-people-look-for-in-a-salon-and-how-being-online-helps-them-find-it) from something akin to a Golden Pages listing (a low-ranking Facebook page) to an all-singing, all-dancing, eye-catching story of everything that's great about your business. With a presence included on [an online directory of the best salons](https://blog.digitalsalongroup.com/hair-salons-in-dublin/), you can choose your colour palette, display your services exactly as you want them to be seen and highlight your location in ways that social media would never allow in their templated, restrictive layouts. Not only do you have control over your key messaging, but your customers get an instant flavour of what your salon's story is and, hopefully, entices them to find out more.
1. **Get Flexibility**
Having your own website gives you unrestricted flexibility over the tone, style and content of your online front door. It doesn’t have to take up your time and money either. Signing up to Digital Salon Group means changes are quick and easy, and completely up to you. It also gives you the flexibility to market your business on more than one platform; if you've been using a social media page as your salon's online presence, you've only been reaching one potential audience. Get ready to widen the (hair)net.
1. **Use Facebook as Your Friend**
Social media is, of course, is going to play a crucial role in driving people to your website. But that's exactly what its function should be. The likes of Facebook, Twitter and Instagram are not the end of the journey, they are simply a means of bringing people to the business end of your online presence. Populate your website with new content as often as you can to give consumers more reasons to be on your website. That could be via blog posts, special offers or salon news, but the key thing is that you want the users to be spending precious time in the environs of your business, [not Mark Zuckerberg's](https://blog.digitalsalongroup.com/the-top-5-reasons-a-website-is-better-than-a-facebook-page-for-your-salon).
Find out how we can help you get found and get ahead of the competition with an effective and affordable website by
[Auditing Your Web Presence for **FREE**.](https://blog.digitalsalongroup.com/landing-page-web-audit)
TAGS [benefits of a salon website](https://blog.digitalsalongroup.com/tag/benefits-of-a-salon-website), [get your salon found online](https://blog.digitalsalongroup.com/tag/get-your-salon-found-online), [online presence for salons](https://blog.digitalsalongroup.com/tag/online-presence-for-salons), [salon website essentials](https://blog.digitalsalongroup.com/tag/salon-website-essentials), [benefits of a website for your salon](https://blog.digitalsalongroup.com/tag/benefits-of-a-website-for-your-salon), [online presence for your salon](https://blog.digitalsalongroup.com/tag/online-presence-for-your-salon)
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### Recent Posts
#### RELATED BLOGS
[](https://blog.digitalsalongroup.com/learn-5-benefits-of-creating-a-low-cost-website-for-your-salon-)
POSTED BY [Digital Salon Group](https://blog.digitalsalongroup.com/author/digital-salon-group) | 18 January, 2019
[Learn 5 benefits of creating a low-cost website for your Salon.](https://blog.digitalsalongroup.com/learn-5-benefits-of-creating-a-low-cost-website-for-your-salon-)
Did you know that 85% of consumers use the internet to find a local business?
[](https://blog.digitalsalongroup.com/the-quick-way-to-cut-your-salons-client-admin)
POSTED BY [Digital Salon Group](https://blog.digitalsalongroup.com/author/digital-salon-group) | 9 March, 2018
[The Quick Way to Cut Your Salon’s Client Admin](https://blog.digitalsalongroup.com/the-quick-way-to-cut-your-salons-client-admin)
CUTTING ADMIN in a busy salon Salon owners have a lot on their plates. Not only are they busy doing all the work they love (hair, nails, beauty treatments, spa services, etc), they also have to do a lot of the stuff they don’t necessarily love, such as all the admin work that goes into running a successful hair and beauty salon. It’s all about customer service, new client acquisition and client retention, and the admin that goes into that has become a major part of the job.
[](https://blog.digitalsalongroup.com/why-your-salon-website-doesnt-have-to-cost-the-earth)
POSTED BY [Digital Salon Group](https://blog.digitalsalongroup.com/author/digital-salon-group) | 2 March, 2018
[Why Your Salon Website Doesn’t Have to Cost the Earth](https://blog.digitalsalongroup.com/why-your-salon-website-doesnt-have-to-cost-the-earth)
The Cost of Going Online For Salons To put it simply, in order to stay ahead of the competition, your hair and beauty salon needs a website. It’s got to look great, be user-friendly, easy to manage, functional, full of beautiful images that reflect your aesthetic…and as you continue listing your wants, you probably also see the costs going ever upward. However, this doesn’t have to be the case. The thing to remember is that in today's world of "everything Internet" it is far easier than you might imagine to create an affordable salon website.
#### ABOUT DIGITAL SALON GROUP
The team at [Digital Salon Group](https://digitalsalongroup.com) have a unique set of experience in travel technology and from international beauty companies such as L'Oreal. We are passionate about revolutionising the hair and beauty sector and bringing it in line with what is happening in other industries.
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