Did you know that 85% of consumers use the internet to find a local business?

CUTTING ADMIN in a busy salon Salon owners have a lot on their plates. Not only are they busy doing all the work they love (hair, nails, beauty treatments, spa services, etc), they also have to do a lot of the stuff they don’t necessarily love, such as all the admin work that goes into running a successful hair and beauty salon. It’s all about customer service, new client acquisition and client retention, and the admin that goes into that has become a major part of the job.

The Cost of Going Online For Salons To put it simply, in order to stay ahead of the competition, your hair and beauty salon needs a website. It’s got to look great, be user-friendly, easy to manage, functional, full of beautiful images that reflect your aesthetic…and as you continue listing your wants, you probably also see the costs going ever upward. However, this doesn’t have to be the case. The thing to remember is that in today's world of "everything Internet" it is far easier than you might imagine to create an affordable salon website.

What Salon Owners Need To Know About Facebook's Algorithm Change If your hair and beauty salon in Ireland relies on a Facebook business page for its online presence, you may have looked on with concern at the news that the social media giant has changed how its newsfeed will work. And with good cause. Posts from businesses will no longer enjoy the prominence they previously had, meaning they are less likely to be seen, and your salon is less likely to be found by online visitors. Here, we outline how these changes can affect your business, and what you can do about it. (Spoiler alert: You should focus on getting a dedicated website for your salon, but we will get to that).

How TO Ensure People Know About Your Salon and Your Offers Owning and operating a hair and beauty salon means wearing many different hats. Obviously, you have to know what you are doing in terms of hair, skin and overall beauty, and need to stay up to date with trends. But then there is the business side of the role. You have to rely on excellent staff, you need to think about the look and appeal of your salon, you need to keep an eye on inventory and products, and you need to consider how to bring in new clients.

How To Make Your Website Your Best Sales Person Your salon has many team members who all work together to draw in clients – but your most valuable member may not be who you think! While your stylists, receptionist, managers, and other team members are working hard all day long, there’s one thing that never stops promoting your name. If you guessed it’s your website, you’re correct. If you don’t have a website, here’s why you really need one!

MetroSexual Marketing For Traditional Salon Owners Klaxon! There's a new(ish), lucrative customer in town and you're not on his radar. The rise and rise of the metrosexual is pretty well documented and isn't slowing down anytime soon. The major cosmetic brands are onto it with new launches aimed specifically at the male market, but what have you been actively doing to entice this new customer with buckets of disposable income into your salon? Thought so. Here are five ways to get the modern man interested in your business (and booking a treatment, pronto).

What To Do When Social Media Isn't Cutting It For Salons Any Longer Are you relying on social media platforms to manage all of your online messaging and to attract customers? If so, we have some bad news for you: it's not enough. Here's why your ‘social media only’ strategy is bad for business.

Standing Out As Salon With An Effective Website In a crowded market packed with stiff competition, you need your hair and beauty salon to jump out and shout: book your treatment here! But how can you stand out from the crowd? Here are four places to start.