How Salons Can Grow Their Customer Base Online Beyond Their Local Community You might have bagged your trusty regulars' business for life, but is your salon cashing in on the lucrative non-local customer? Loyal customers in your locality are the bread and butter of salon business, but to stay growing and successful, you need to tap into the off-peak, once-off and non-local customer base as well.

Salon Customer's Online To Real World Offline Thousands of likes on Facebook? Check. Slick new web offering? Check. Great conversion rate to real life customers from your online community? Ehhh... If you haven't yet mastered the art of turning clicks into bookings, here are four ways you can start turning your website visitors into salon visitors. (If you still don’t have a website for your hair and beauty salon or your stylist business, check this out).

Costing a Salon Website Effectively It's the one business decision you know is essential but have been putting off for some time: you need a salon website and you need it now. If lack of time, high costs and spurious technical know-how has had you burying your head in the sand over getting your hair and beauty salon online, there is a solution out there to help. You've managed to get by without a dedicated website for this long, but your Facebook page only does so much, and the rise of the millennial spend and an increasing trend for home treatments over salon services means that not being online is a death knell for the local salon.

A Salon Guide To A Web Presence Today’s consumers are going online to find the information they need, and it’s no different when it comes to hair and beauty salons. The days of flicking through a directory are over, as people want to find the right salon for them quickly and easily, on their laptop at home or on their lunch break, or on their mobile while out and about. That means it is vital for your salon to have a strong online presence, to be listed as a business that can cater for a potential client’s needs, and to be found in those online searches the modern consumer makes.

Social Media Versus An Online Presence - A Salon Owners Guide Getting your salon online is not only smart business, it's essential if you want to compete in today's marketplace. If you are still working off a simple Facebook page as your only online presence, here are some tips to make that page work harder for you (as well as very good reasons to move up to your own website).

What Else Will A Website Bring My Salon Stop wondering if you need a website for your hair salon, and start thinking about when you're going to start mopping up all of these fringe benefits (see what we did there?).

Salon Website Must Haves So, you're building a website? Congratulations! You are on the road to new levels of salon success. But where do you start? Sure, you've browsed millions of sites before, but if you've never had to conceive one for your own business before now, putting together the right blend of content and choosing a design can be a bit daunting. Fear not; kickstart your brainstorming here with these five essential pillars of a great salon website.

Establishing Your Salons Creditability via Your Website Want to know what your salon needs to be at the top of its game? Here are five things your customer wants (and you didn't even know it).

Busting Salon Website Myths So you think your Facebook page is doing the job of a website? Wrong! Here are five reasons why having your own website is a whole lot better for your salon business.