Did you know that 85% of consumers use the internet to find a local business?

The Cost of Going Online For Salons To put it simply, in order to stay ahead of the competition, your hair and beauty salon needs a website. It’s got to look great, be user-friendly, easy to manage, functional, full of beautiful images that reflect your aesthetic…and as you continue listing your wants, you probably also see the costs going ever upward. However, this doesn’t have to be the case. The thing to remember is that in today's world of "everything Internet" it is far easier than you might imagine to create an affordable salon website.

HOW CAN YOUR CUSTOMER BOOK WITH YOUR SALON QUICKER? If you ask any salon owner what the best things about having their own dedicated website are, chances are the ability to take instant online bookings is going to be one of the biggest benefits they mention. If you think having a website that not only increases your online presence and brings your services to as many people as possible, but also enables you to handle client appointments quickly and easily, is too costly, too complex to use, and not really an ideal fit for you, you would be incorrect on all counts.

MetroSexual Marketing For Traditional Salon Owners Klaxon! There's a new(ish), lucrative customer in town and you're not on his radar. The rise and rise of the metrosexual is pretty well documented and isn't slowing down anytime soon. The major cosmetic brands are onto it with new launches aimed specifically at the male market, but what have you been actively doing to entice this new customer with buckets of disposable income into your salon? Thought so. Here are five ways to get the modern man interested in your business (and booking a treatment, pronto).

Your Digital Flagpole - A Salon Website A website is the 21st Century version of the barber's pole or salon sign that makes your business visible to millions. So why isn't your salon online? Not having your business online in its own capacity is like hiding your shop front behind a big, black screen. The world wide web is most commonly the first place people go to find all manner of products and services today, and the hair and beauty salon business is no different. Getting local, out-of-town, bridal or new businessall relies on your giant barber pole being visible to all - and by that, we mean having your own website.

But I'm a Salon Business - Why Does A WebSite Drive Customers? We don't mean to alarm you, but if you still don't have a website, your salon has no future. Sound harsh? Well, here are some facts for you, straight up: Millennials spend at least 4.5 hours per day online (and we think that's a pretty conservative figure!) 85% of customers use the internet to find a local business (according to Nielsen) 88% of consumers consult online reviews before they purchase local services (BrightLocal , Local Consumer Review Survey 2014)

Costing a Salon Website Effectively It's the one business decision you know is essential but have been putting off for some time: you need a salon website and you need it now. If lack of time, high costs and spurious technical know-how has had you burying your head in the sand over getting your hair and beauty salon online, there is a solution out there to help. You've managed to get by without a dedicated website for this long, but your Facebook page only does so much, and the rise of the millennial spend and an increasing trend for home treatments over salon services means that not being online is a death knell for the local salon.

What Else Will A Website Bring My Salon Stop wondering if you need a website for your hair salon, and start thinking about when you're going to start mopping up all of these fringe benefits (see what we did there?).