Your Digital Flagpole - A Salon Website A website is the 21st Century version of the barber's pole or salon sign that makes your business visible to millions. So why isn't your salon online? Not having your business online in its own capacity is like hiding your shop front behind a big, black screen. The world wide web is most commonly the first place people go to find all manner of products and services today, and the hair and beauty salon business is no different. Getting local, out-of-town, bridal or new businessall relies on your giant barber pole being visible to all - and by that, we mean having your own website.

What To Do When Social Media Isn't Cutting It For Salons Any Longer Are you relying on social media platforms to manage all of your online messaging and to attract customers? If so, we have some bad news for you: it's not enough. Here's why your ‘social media only’ strategy is bad for business.

But I'm a Salon Business - Why Does A WebSite Drive Customers? We don't mean to alarm you, but if you still don't have a website, your salon has no future. Sound harsh? Well, here are some facts for you, straight up: Millennials spend at least 4.5 hours per day online (and we think that's a pretty conservative figure!) 85% of customers use the internet to find a local business (according to Nielsen) 88% of consumers consult online reviews before they purchase local services (BrightLocal , Local Consumer Review Survey 2014)

Standing Out As Salon With An Effective Website In a crowded market packed with stiff competition, you need your hair and beauty salon to jump out and shout: book your treatment here! But how can you stand out from the crowd? Here are four places to start.

How Salons Can Grow Their Customer Base Online Beyond Their Local Community You might have bagged your trusty regulars' business for life, but is your salon cashing in on the lucrative non-local customer? Loyal customers in your locality are the bread and butter of salon business, but to stay growing and successful, you need to tap into the off-peak, once-off and non-local customer base as well.

Salon Customer's Online To Real World Offline Thousands of likes on Facebook? Check. Slick new web offering? Check. Great conversion rate to real life customers from your online community? Ehhh... If you haven't yet mastered the art of turning clicks into bookings, here are four ways you can start turning your website visitors into salon visitors. (If you still don’t have a website for your hair and beauty salon or your stylist business, check this out).

Costing a Salon Website Effectively It's the one business decision you know is essential but have been putting off for some time: you need a salon website and you need it now. If lack of time, high costs and spurious technical know-how has had you burying your head in the sand over getting your hair and beauty salon online, there is a solution out there to help. You've managed to get by without a dedicated website for this long, but your Facebook page only does so much, and the rise of the millennial spend and an increasing trend for home treatments over salon services means that not being online is a death knell for the local salon.

A Salon Guide To A Web Presence Today’s consumers are going online to find the information they need, and it’s no different when it comes to hair and beauty salons. The days of flicking through a directory are over, as people want to find the right salon for them quickly and easily, on their laptop at home or on their lunch break, or on their mobile while out and about. That means it is vital for your salon to have a strong online presence, to be listed as a business that can cater for a potential client’s needs, and to be found in those online searches the modern consumer makes.

Taking Wedding Bookings Online A Guide FOr Salon Owners The wedding business can be a tough nut to crack, but once you do, it is the gift that keeps on giving. A happy bride who gives top-class referrals for hair, nail and beauty treatments is one of the best ways that you can recruit more and more wedding business, but did you know that your salon website is your number one tool for cashing in on wedding belles?