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POSTED BY Digital Salon Group | 2 January, 2018
The Limitations of Social Media For Your Salon Business
Are you relying on social media platforms to manage all of your online messaging and to attract customers? If so, we have some bad news for you: it's not enough. Here's why your ‘social media only’ strategy is bad for business.
POSTED BY Digital Salon Group | 26 December, 2017
No Salon Website? No Salon Future
We don't mean to alarm you, but if you still don't have a website, your salon has no future. Sound harsh? Well, here are some facts for you, straight up:
POSTED BY Digital Salon Group | 22 December, 2017
How To Stand Out From The Crowd With Your Hair & Beauty Salon
In a crowded market packed with stiff competition, you need your hair and beauty salon to jump out and shout: book your treatment here! But how can you stand out from the crowd? Here are four places to start.
POSTED BY Digital Salon Group | 15 December, 2017
Getting Non-Local Customers To Your Salon
You might have bagged your trusty regulars' business for life, but is your salon cashing in on the lucrative non-local customer?Loyal customers in your locality are the bread and butter of salon business, but to stay growing and successful, you need to tap into the off-peak, once-off and non-local customer base as well.
POSTED BY Digital Salon Group | 12 December, 2017
How Website Visitors Become Visitors To Your Salon
Thousands of likes on Facebook? Check. Slick new web offering? Check. Great conversion rate to real life customers from your online community? Ehhh... If you haven't yet mastered the art of turning clicks into bookings, here are four ways you can start turning your website visitors into salon visitors. (If you still don’t have a website for your hair and beauty salon or your stylist business, check this out).
POSTED BY Digital Salon Group | 8 December, 2017
The Fast And Affordable Alternative To A Costly Salon Website
It's the one business decision you know is essential but have been putting off for some time: you need a salon website and you need it now.
POSTED BY Digital Salon Group | 5 December, 2017
5 Reasons Salons Don’t Have a Website (And How To Fix That Problem)
Today’s consumers are going online to find the information they need, and it’s no different when it comes to hair and beauty salons. The days of flicking through a directory are over, as people want to find the right salon for them quickly and easily, on their laptop at home or on their lunch break, or on their mobile while out and about. That means it is vital for your salon to have a strong online presence, to be listed as a business that can cater for a potential client’s needs, and to be found in those online searches the modern consumer makes.
POSTED BY Digital Salon Group | 1 December, 2017
Here Comes The Bride: Getting Those Wedding Day Bookings With A Strong Online Presence
The wedding business can be a tough nut to crack, but once you do, it is the gift that keeps on giving. A happy bride who gives top-class referrals for hair, nail and beauty treatments is one of the best ways that you can recruit more and more wedding business, but did you know that your salon website is your number one tool for cashing in on wedding belles?
POSTED BY Digital Salon Group | 28 November, 2017
5 Ways To Optimise Your Salon’s Facebook Page (But Why Websites Are Better)
Getting your salon online is not only smart business, it's essential if you want to compete in today's marketplace. If you are still working off a simple Facebook page as your only online presence, here are some tips to make that page work harder for you (as well as very good reasons to move up to your own website).
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