To put it simply, in order to stay ahead of the competition, your hair and beauty salon needs a website. It’s got to look great, be user-friendly, easy to manage, functional, full of beautiful images that reflect your aesthetic…and as you continue listing your wants, you probably also see the costs going ever upward. However, this doesn’t have to be the case. The thing to remember is that in today's world of "everything Internet" it is far easier than you might imagine to create an affordable salon website.
Having said that, trying to take on the task of building a website for your salon can be more of a challenge than you are ready for. It doesn't matter where you are with your business, creating a website is never as easy as those "drop and drag" advocates insist.
Whether you are a freelance stylist looking to catch the eye of those lucrative bridal parties or out-of-town clients, a start-up trying to get a foothold in the market, or a long-established salon with a pre-existing site that is costing you dearly and not really generating much in return, seeking the advice and help of website-building experts from the salon industry can help your website make the shift from costly to cost-effective.
By hiring such specialists, any salon can cut down on the out of control costs associated with their website, and avail of an affordable and appealing site that earns its keep.
Salon owners are some of the most over-worked business owners imaginable. On their feet most of the day, they have to be remarkably attentive and skilled with customers, and equally proficient with staff. They need to do their job well. They also, however, have to handle the rest of the business. From ensuring the premises are spotless and visually appealing, to keeping up with marketing and paying all of the bills, they have a very long "to do" list.
So, why on earth add website admin to that list? Of course, it is never just admin, is it? There is content creation, website design, updating special offers, and much more. Yes, there are template sites available that will enable you to set up a basic set of web pages, but that work still has to get done, and you probably don't have the time, or inclination.
That is where a salon-specific website building company such as The Digital Salon Group can help. Not only do we provide you with the strongest marketing platform and online presence for beauty salons in all of Ireland and the UK, but we can help you do all those wonderful things you wish to do with your site.
We can work with you to build your website exactly as you want it to look, including all of the online necessities you need – services, contact details, booking options, testimonials, staff pages, your blog, and links to social media – ensuring that your business has a strong online presence and can be found by potential clients browsing the internet looking for the right salon for them.
We use our years of experience in the salon industry to provide you with everything needed for the most appealing, integrated and functional site, without it costing you the earth in terms of both money and your precious time.
Don't let outdate approaches to your salon website's design scare you from digging in and making your salon more competitive. Yes, there are always DIY options, but at the end of the day, how sensible and reliable are they?
If you are overwhelmed by the cost of your current site, take a bit of time and explore The Digital Salon Group's Options. We offer you an easy way to quickly build a visually appealing site. You can use all kinds of original photos and art, make the space your own, update your content with a simple call, and do so without emptying the bank account.
Find out how The Digital Salon Group can help your salon business create an effective and efficient website and boost your online presence by booking a call with us.