What Salon Owners Need To Know About Facebook's Algorithm Change If your hair and beauty salon in Ireland relies on a Facebook business page for its online presence, you may have looked on with concern at the news that the social media giant has changed how its newsfeed will work. And with good cause. Posts from businesses will no longer enjoy the prominence they previously had, meaning they are less likely to be seen, and your salon is less likely to be found by online visitors. Here, we outline how these changes can affect your business, and what you can do about it. (Spoiler alert: You should focus on getting a dedicated website for your salon, but we will get to that).