MetroSexual Marketing For Traditional Salon Owners Klaxon! There's a new(ish), lucrative customer in town and you're not on his radar. The rise and rise of the metrosexual is pretty well documented and isn't slowing down anytime soon. The major cosmetic brands are onto it with new launches aimed specifically at the male market, but what have you been actively doing to entice this new customer with buckets of disposable income into your salon? Thought so. Here are five ways to get the modern man interested in your business (and booking a treatment, pronto).